Digital Marketing: Beyond Telling Your Story

Our Head of User Experience, Tom Beavan, recently gave a talk at the Glove Factory Studios in Holt. In his presentation, ‘Digital Marketing: Beyond Telling Your Story’, Tom explored how a successful website doesn’t sit in isolation but should be part of a carefully targeted marketing strategy.

Covering subjects such as branding, website design, social media, Search Engine Optimisation (SEO), pay-per-click (PPC) advertising and content marketing; attendees gained insights to help develop an effective digital marketing approach for their business.

Tom explored key questions including:

  • Why do I need a website?
  • Is an off-the-shelf website right for my business?
  • How do I improve traffic to my website?

The talk proved to be very popular, with tickets selling out. The event also gave Tom a great opportunity to practise his presentation skills.

 “It was my New Year’s Resolution to push myself to do things I don’t do often, such as public speaking, ” he said. “Digital marketing is an area I feel passionately about and I thought, well if the people on The Apprentice can do it, then so can I.”

Try watching this video here: https://www.youtube.com/watch?v=0TKZJorEMLQ

Want to learn more about digital marketing?

Please get in touch if you’d like to talk about any of these subjects. We offer SEO, PPC and content marketing packages as well as website design and development.