We may be a few months into the year, but for those of you that haven’t managed to get around to fine-tuning your digital marketing strategy yet, we’re here to help. While your current digital marketing efforts might have helped you to establish your brand identity and increase your online leads, you might want to start thinking about how you can encourage others to consider your company as an authoritative resource.
It’s no secret that your business success depends on a solid marketing strategy, and in today’s digital landscape it’s important to stay ahead of the curve. To ensure that you keep up to date, here are some tips to optimise your digital marketing strategy this year.
Keep an eye on your SEO efforts
You probably already know that search engine optimisation is an important tool to help your brand reach the right people. However, did you know that Google updates its algorithm over 500 times a year?
For that reason, it’s recommended that you update your efforts at least once a quarter so that you can keep on top of the keywords that make your business gain traction and leads.
Blogging is your number one lead generation tool
Your SEO efforts will also involve the creation of engaging and relevant content so that traffic can be driven to your website and your search engine ranking can increase. Research has found that companies that update their blog regularly are 13 times more likely to gain a positive return on their investment.
When you create a new blog post, a new page will be indexed on your website and, in turn, this will make your website easier to find via a search engine. Not only that, but a blog will give your brand an authentic voice, making your customers more likely to connect with you.
Always prioritise the needs of your customer
Your marketing tools may have changed, but your customer should still be your number one priority. In many cases, having an up to date, technical website alongside a strong social media presence can make you lose sight of your target audience.
Avoid acquiring traffic by simply purchasing ads and instead keep your mind focused on improving conversion rates and email capture.
Refine your email marketing efforts
Speaking of email, now might be the time that you think about refining your efforts through this ever-popular marketing channel. On top of the fact that it costs almost nothing to execute, email open rates have actually increased by 180 percent on mobile devices since 2014, meaning that it works better than almost every other form of notification.
Keep your brand at the forefront of your customers’ minds by sending messages that are relevant to them, messages that are concise, and messages that have value.
Target your social media posts
As well as targeting your emails, it’s a good idea to target your social media posts too. Social media is now one of the biggest tools for marketing, no matter what product or service you’re trying to sell. Consider which platforms your target audience uses, then figure out when the best time is to share your posts. You’ll be surprised at how many customers use social media solely to make enquiries (or complaints), so it’s important to engage with this so that you can relay a positive message to the outside.
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