Want to know how to transfer a Google Analytics account to a new user or email address but not sure where to start? In the last few years, Google has made it possible for the user of the Google Analytics account to be changed without any data being lost in the process. However, it can seem like a complicated process especially if you’ve got years of data so we’ve narrowed it down into an easy to follow guide.
Before we begin, it’s important to understand the terminology and requirements of Google Analytics…
- You will need the permissions ‘Manage Users‘ and ‘Edit‘ in both the current and the destination account. Your current agency will no doubt have it on their account, you will need the same permissions for your property within their account.
- The destination account must have less than 50 properties.
Agency (source account)
Log in to the Analytics console: https://www.google.com/analytics
Go to Admin
Select the property you would like to transfer from the drop-down menu
Select “User Management”
Add the email address of the new user (destination account) in the “Property Permissions” section.
Tick all checkboxes to allow administrator access and hit the “add” button