Avon Valley Adventure Park asked Boson to help revamp their original website, supporting a recent rebrand of their business.
68% of the website traffic is on mobile…
Our first task was to address mobile users. With such a high percentage of the traffic coming from mobile, Avon Valley’s new website was designed so visitors can find opening times and directions quickly and easily – on any device.
10,350 visitors in March 2017 compared to 174 the same time last year
Here’s a comparison from March 2016 to March 2017, as you can see the visitors (or ‘users’), sessions, page views and the time spent on the website have all increased.
Note that Page views increase from 209 to 44,073, which demonstrates how visitors are now engaging with the website content. Visitors are staying longer on the website too. On average a visitor spends 2 minutes and 11 seconds and, as a result the bounce rate has decreased considerably.
Avon Valley now have a fun, interactive website that drives online ticket sales and directs visitors to the park.
As one of the South West’s most popular family destinations, there’s always something fun going on at Avon Valley. With events happening throughout the year, including Santa’s Grotto and Halloween FEAR, people regularly visit the website for Avon Valley’s latest news and events.
An effective user journey has been created. Important information such as directions, opening hours and contact details are easily accessible. The key unique selling point (USP) – that you can get up and close to the animals and wildlife – is made clear and obvious.
We wanted to bring the site to life and incorporate the bright colours in Avon Valley’s branding. It was important to make full use of the great photographs of the venue and the animals so that customers got a feel for the park before they visited. Find out more about the website features here…
Avon Valley have been working with Boson for over five years now. The team are a professional family providing an exceptional service which we value strongly..
Nothing is ever too small or too large for them to deal with, I see ourselves working ever more closely with the Boson team.
Well done and thanks for a wonderful new website!
Doug Douglas, Managing Director
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