Mobilegeddon

Have you noticed the phrase #mobilegeddon flooding your inboxes and newsfeeds recently?

In case not, Mobilegeddon refers to the latest release for Google’s search algorithm. Google searches now take into account a website’s ‘mobile friendliness’ suggesting that that your website will have a better ranking in a Google search if it is mobile friendly.

So what’s the impact of this change and what should you do?  If the web is an important part of your business, it’s wise to understand what this all about…

Click here for Google’s official release details

We asked Tom Vaughton of Varn Media, an SEO expert, for his views on ‘Mobilegeddon’:

“The general reaction in the search marketing community has been “was that it?”  We have seen position swaps (ex. #7 with #8), but these are fairly common in search anyway.

Regardless of the impact of Mobilegeddon, having a website that’s easy to use/read and navigate on a smartphone or tablet is crucial for your conversion rate and doing business with today’s online consumers.

Essentially I am saying it was over-hyped and if people focus on having great websites that are designed and built properly with the end user in mind they will be fine.”

What does a responsive website look like?

Below is an example of how some of our sites look on different devices.

So is it essential that your website is mobile responsive?

Well, your website is still going to function, responsive or not.  And Google uses many indicators – mobile responsiveness is one aspect in a large range of other factors.

However, it’s certainly advantageous.  If you want to stay ahead of the game, cover all good practice measures and give yourself the best opportunity of a high Google listing, going responsive is probably the right thing to do.

Google aside, let’s consider how the majority of your potential customers will use your website. It’s no secret there’s been a shift in the way people use the web; from desktops to mobiles and tablets. Having a mobile-friendly, responsive website improves the usability for the majority of your potential customers. If people find your website easy to use, they’re more likely to do business with you.

I’m sure we’ll see a rise in the number of mobile-friendly websites and Google’s latest update will fuel this change. That’s good news for everyone whose phone or tablet is their first choice for surfing the web; No more clicking (touching) the wrong links and struggling through fiddly navigation, yay!

But before you rush out and speak to your web developer about a new website, bear in mind that it’s not the end of the world if your site isn’t responsive.  At least not at the moment…

Need help making your website mobile responsive?

If you’d like help to transform your website into a mobile responsive heaven, contact us to chat about your options.

Call us on 01225 309690 or Contact us via our online form.