WordPress is used by 26% of all currently active websites, and more than half of Content Management Systems (CMS) run on WordPress. It is the most popular website building platform available.
We’re passionate about WordPress, it is the website platform we typically recommend. We use the platform for our website AND our intranet service, Unitii! (We’ve done a separate blog post on why we use WordPress)
Here are the reasons that WordPress is the right choice for your website…
1. It’s Customisable
WordPress has a lot of versatility and gives you full flexibility to create any type of website. Ranging from personal blogs, business websites, E-Commerce sites or web applications.
WordPress can scale alongside your business as it grows, catering to small business and large companies alike. And don’t think that by having a WordPress website you’ll look like everyone else. A well-customised WordPress website can contain a host of unique features tailored to your business, delivering a unique experience for your customers.
2. Easily create quality content that works with Google
Content is one of the biggest drivers when it comes to increasing your search engine ranking. It’s important to keep content fresh and up-to-date. One of the reasons for WordPress’ huge popularity, is its ease of use, especially for non-technical users, little training is needed so updating content on a WordPress website is a breeze. Administrators with access to the CMS are able to add pages, blog posts and images quickly and easily. You don’t have to be dependent on web developers to manage your content.
3. It’s the most popular CMS in the world!
15,886,000 websites use WordPress, a figure that is rising everyday. [Source] With WordPress being so widely used, more people know how to use it than any other platform and most marketing professionals will be familiar with it.
Due to its robust features, WordPress is used by businesses of all sizes. A number of large company sites are powered by WordPress. Here’s just a few:
4. It’s SEO friendly
There are excellent SEO plugins available for WordPress and with good quality content, a WordPress website can reach the top of search rankings.
5. Help can be just a Google search away
WordPress is open source, and community led. If you are struggling with your WordPress website, there are a myriad of online forums and good quality resources to easily find support and advice. Because of WordPress’ popularity, there’s a huge pool of experienced WordPress developers ready to help too.