These days, starting an online store has never been easier but still, plenty of people looking to build an e-commerce site ask themselves the question “WordPress or Shopify?” There are, of course, other options to consider but these are two of the most popular and the two that we’re here to discuss.
Understandably, you’ll want to know the pros and cons of both before you decide to commit to a choice and although, in the end, it will all boil down to individual requirements, this guide should help.
Why should I choose WordPress?
The pros and cons
As a general website platform, WordPress tends to shine in a lot of ways. Not only does it usually cope with whatever is thrown at it but it’s easy to make it accessible. This is probably why there are 60 million installations of WordPress, and it holds the majority market share of websites using a content management system.
The gist with WordPress is that it’s built around content. This content can all be read for free whether that be blog posts, photos or videos. However, an e-commerce store is different in that it needs to sit behind a paywall. When customers visit your site, it’s likely that they’ll be entering personal (and sensitive) information such as their address and credit card number and for this reason, it’s absolutely essential that your site is secure. On top of that, it needs to be able to recognise and process all incoming orders so that none of your customers will be disappointed.
You’ll need to download and add certain plugins to make your WordPress (WooCommerce) site work well for e-commerce purposes. However, the number of concurrent scripts executed by WordPress means that it might become completely overwhelmed by the sheer amount of orders you’re receiving via the site. Plus, the plugins might make it difficult to upgrade your installation and it’s possible that some of them will be overwritten every time you do so.
What’s so good about Shopify?
The pros and cons
Shopify is an all-in-one e-commerce tool/service that allows users to build their own online store from scratch. Unlike WordPress, you won’t need to install any plugins or have any prior knowledge of coding to get everything up and running. Simply create an account and follow a quick setup.
With a monthly subscription charge, for those looking to start their site for free, Shopify may not be an option. It does however guarantee a smooth setup and premium 24/7 support. You also won’t have to worry about your site being overwhelmed by orders that it can’t handle and there’s a system for retail stores to allow for an easy integration between an on-location site and your Shopify subdomain.
The final word
No matter which platform you choose, e-commerce website design is something best handled by a professional service provider who can tailor the site to your individual needs. Our team knows both WordPress and Shopify inside out, so can help you decide what’s best for you. If you’re looking for something more bespoke, we can also create a custom e-commerce website. just speak to one of our web designers to explore your options.